EP 311: PR for Flower Farmers- How to Get Your Farm in the News

In this episode of The Dirt on Flowers, Shannon and Lyndsay explore the power of Public Relations for flower farmers. They emphasize that flower farming is a real business requiring strategic PR, not just beautiful blooms. Lyndsay shares her experience using press releases and TV appearances to build brand awareness, while Shannon highlights the importance of overcoming insecurity about self-promotion. Together, they discuss practical PR angles—seasonal events, business milestones, and personal stories—and offer actionable advice on crafting press releases, building media contact lists, and creating professional media kits to help farms grow beyond hobby status.

Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm