496. 3 Ways to Run a Black Friday Sale in 2026

You know what you're selling for Black Friday but how the heck should you actually sell it?

Do you slash the price? Add a bunch of bonuses? Bundle things together? And once you've figured that out, how do you actually promote the thing without scrambling at the last minute?

In this episode of The Divorce Revolution Podcast, I'm breaking down exactly how I think about structuring a Black Friday promotion so you can stop overcomplicating it and get your offer out there. We're talking about three different ways you can structure your sale: discounting an offer, keeping your price the same and adding a strategic bonus, or creating a limited Black Friday bundle from things you already have. And I'm walking you through when each one makes sense.

If you know you want to run a Black Friday sale but you're stuck trying to figure out the offer, the discount, the bonuses, or how you're actually going to promote it, this episode is for you.

Resources Mentioned:

Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist Listen to Episode 495. The Smarter Way to Choose Your Black Friday Offer: https://podcasts.apple.com/us/podcast/495-the-smarter-way-to-choose-your-black-friday-offer/id1577282350?i=1000791069741

What I Discuss:

01:07 What we covered in Part One 02:03 Should you discount your offer? 04:07 Why a discount won't magically create demand 05:18 How to choose bonuses that actually make sense 08:23 Creating a Black Friday bundle without starting from scratch 10:50 How to choose the right structure for your sale 12:00 How I structure my four-day Black Friday email push 14:26 When to start warming up your audience 17:11 Using Black Friday to presell a January program

Find more from Amber Shaw:

Instagram: @msambershaw

Website: ambershaw.com