How Dog Products Change When Brands Actually Listen to Pet Parents

Buying something for your dog is easy. Knowing whether it’s actually worth your money is the harder part.

Some of the most useful details about a product never become the headline on the package. At SuperZoo, I talked with the people behind a wide range of dog brands about what they’ve learned after their products reached real customers, including the feedback that changed what they make and the features people often don’t discover until after they buy.

You'll hear:

How feedback from dog parents has influenced products that are on shelves todayOverlooked features and unexpected uses that could make products you already buy more usefulWhat brand founders and representatives think dog parents should understand before choosing where to spend their money

Press play if you want to hear what dog brands wish you knew before their products ended up in your cart.

In this episode:

0:00 Intro

0:47 APPA & Global Pet Expo

1:27 Meet the Brands

2:01 Ava's Pet Palace

2:29 Furei

2:57 TickMitt