You Can't Get Oxytocin From ChatGPT

Why real-life connection might be one of the most underrated ways to build a sustainable doula business.

What if one of the best things you could do for your doula business had nothing to do with marketing, strategy, social media or even AI?

I recorded this quickie episode in real time as I was getting ready for one of my favorite weeks of the entire year: the Maine Doula Business Retreat.

And while thinking about why I love bringing a small group of doulas together in a big house on the coast of Maine for five days, I realized something:

There are some things you simply cannot replicate on Zoom. And you definitely can't get them from ChatGPT.

Yes, I love a good business strategy. And yes, I think AI can be an incredible tool for your business.

But there is something powerful that happens when you spend real, uninterrupted time with people who get it.

It's the conversation over coffee in the morning.

It's the business idea that comes up while you're walking to the lighthouse.

It's sitting on the rocks with another doula and realizing she understands exactly what you're going through.

It's laughing around the dinner table, talking around the campfire, and having the kinds of conversations you could never schedule into a 60-minute Zoom call.

And I think part of what we're really experiencing in those moments is oxytocin.