The Ecommerce Roadmap

← The Ecommerce Roadmap15 sep · 53 min

337: Ads Stopped Working - Here's What Got Her Sales Growing Again

337: Ads Stopped Working - Here's What Got Her Sales Growing Again15 sep53 min

There's no better feeling than hitting your stride with Meta ads. Until one day they stop working, and you're left wondering why.

That's what happened to Sam Gilhooly. Her new customer acquisition fell off a cliff overnight, and she wasted a fortune chasing it. She panicked, tried a different ads training program, and forgot about the one thing that actually worked to grow her sales before she went all in on ads.

This week, Sam joins me to share exactly what she did to turn it around. She cut her ad spend, nearly doubled her daily revenue, and grew her profit.

You'll learn:

The metric Sam was using to measure success, and why it's the kiss of death when you're making financial decisions about ad spend.

How to calculate your REAL cost to acquire a new customer.

A smart strategy to double your revenue without giving away the store.

The ONE marketing channel that will never, ever let you down.

RELATED LINKS:

Check out Sam's store here: https://www.magnetixtherapy.com/

Join the Inner Circle waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership

Your Ads Manager ROAS is the wrong Metric. https://www.thesocialsalesgirls.com/blog/your-ads-manager-roas-is-the-wrong-metric-episode-332