338: How Jessica grew her new customer acquisition by 59% - without ads

Jessica Stark of Stark Skincare almost walked away from her 15-year-old business after burnout and an injury sent her sales into a 20% decline. In this episode we break down exactly what turned it around and added up to a 27% sales increase and a 59% jump in new customer acquisition.

Listen in and learn:

The one number to track every week, even when it's ugly

The sneaky way you might be destroying your own SEO (and how to fix it)

Why a good returning customer rate does not equal a growth strategy

If you've ever felt bored or stuck in a business you know has more in it, this one's for you.

RELATED LINKS

Check out Jessica's website here: https://starkskincare.com/

Get on the Inner Circle Waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership

Sales Plateaued? Do this to grow profitably https://www.thesocialsalesgirls.com/blog/sales-plateaued-do-this-to-grow-profitably-episode-284

How Pivoting and Consistency Doubled Sales for Wendy https://www.thesocialsalesgirls.com/blog/how-pivoting-and-consistency-doubled-sales-for-wendy-episode-256

5 Things to do every month (Don't skip this). https://www.thesocialsalesgirls.com/blog/5-things-to-do-every-month-dont-skip-this-episode-246