Buyers Agents Are Everywhere—But Who’s Actually Good?

The buyer’s agent industry has exploded in popularity, attracting new clients and new operators alike. But rapid growth has exposed a deeper problem: experience takes years to build, while a buyer’s agent business can be launched much faster.

In this episode, Bryce Holdaway joins Veronica and Chris to unpack the growing standards problem facing buyer’s agents. They explore the experience gap among new entrants, the risks of borderless investing without genuine local expertise, and what happens when marketing skills outpace due diligence and property-buying skills.

They also challenge the industry’s obsession with “off-market” opportunities and silver-bullet strategies. Bryce argues that parts of the buyer’s agent industry may have contributed to recent government intervention, while Veronica reflects on how poor practices have damaged the trust the profession once enjoyed.

So what actually makes a good buyer’s agent, and how does the industry rebuild consumer trust?

This conversation is a candid look at where buyer’s agency is heading, what needs to change, and why the next generation of professionals needs to get serious about the craft—not just the marketing.

Episode Highlights02:04 — Why Did Bryce and Veronica Join Forces Again?

06:43 — Can Regulation Really Fix Buyer’s Agency?

09:14 — Is Marketing Getting Ahead of the Craft?

11:22 — Why You Can’t Fake Local Market Expertise

16:09 — Who Pays When Buyer’s Agents Lack Experience?

19:12 — Could the Budget Be Good for Buyer’s Agency?

24:15 — Stop Copying Others: Find Your Own Differentiation