Scherba & Co.: Making a Family Business Her Own

<p>In this episode of the EmpowerMoms Podcast, we sit down with Amanda Scherba of Scherba &amp; Co. to talk about what it looks like to take an established family business and thoughtfully evolve it for a new generation.</p><p><br></p><p>Amanda shares her journey from working with fashion and lifestyle brands to stepping into the flooring industry and eventually leading the transformation from Great Floors to Scherba &amp; Co. We chat about rebranding, creating consistency between your online presence and in-store experience, and how Amanda has expanded the business beyond flooring to include lighting, design, and more curated support for home renovations.</p><p><br></p><p>We also get into the personal side of entrepreneurship, from adapting to changes in the industry to balancing business growth and life as a single mom, all while staying true to her own creative vision.</p><p><br></p><p><strong>Key Takeaways</strong><br>✅ A successful rebrand is about much more than changing a name or logo<br>✅ Your online presence should reflect the experience clients have when they walk through your doors<br>✅ Social media and storytelling can help traditional businesses connect with a new generation of clients<br>✅ Expanding your services can create a more seamless experience for your customers<br>✅ Evolving an established family business means honouring its history while still making space for your own vision<br>✅ Business and life will continue to change, and learning to adapt is part of the journey</p><p><br></p><p>Tune in for a conversation about rebranding, design, family business, and having the confidence to put your own stamp on something that&#39;s already been built.</p><p><br></p><p>Connect with Amanda: @scherbaandco</p><p><br></p><p>Connect with us: @realtoralexward | @chauntellemolfeserealtor</p>