
← The Expanded Life Podcast2 sep · 27 min
The Practitioner to CEO Shift Every Clinic Owner Needs
Are you a great practitioner but still struggling to run your practice like a business? In this episode, we’re breaking down the shift from practitioner to CEO and why being good at your craft does not automatically make you good at running a company. We talk about knowing your numbers, understanding the patient journey, identifying the constraint in your business, and creating the space and perspective needed to work on the business instead of constantly working in it. Tune in to learn how to make decisions with more clarity and build a practice that creates more revenue, leverage, and freedom.
In this episode, you will learn:
00:00 Are you running your practice like a practitioner or a CEO?
03:45 Why being a great practitioner does not automatically make you a great CEO.
06:15 How flying blind on your numbers leads to the wrong business decisions.
08:30 Why you cannot work in the business and effectively work on it at the same time.
09:30 What separates a CEO from a provider?
11:00 Why knowing your numbers helps you make better decisions.
14:30 The 3 roles every business needs and how to identify yours.
19:00 How trying to bring every idea to life can hold your business back.
22:30 Tips to find the constraint that is limiting your practice.
25:30 How AI and automation help you buy back your time.