The Fargo Five with Conrad Fargo

← The Fargo Five with Conrad Fargo16 sep · 52 min

Targen Zarlee Stitches Faith, African Fashion, And A Liberia-To-Fargo Dream At DeVine Fashionitas 💃🏾

Targen Zarlee Stitches Faith, African Fashion, And A Liberia-To-Fargo Dream At DeVine Fashionitas 💃🏾16 sep52 min

<p>Targen Zarlee, Owner and CEO of Devine Fashionitas LLC, joins Conrad Fargo to talk about the faith, persistence, and personal history behind her Fargo boutique. Zarlee traces her story from childhood in Liberia to Minnesota, Texas, and eventually the Fargo-Moorhead area, where she says faith helped guide both her life and the creation of her business.Devine Fashionitas brings together accessories, statement pieces, and custom clothing, with pieces sourced from Liberia, Ghana, Nigeria, and Kenya. Zarlee explains how customers can shop ready-to-wear items or work with her on custom clothing tailored to their measurements and style. She also shares the unlikely beginnings of the business: a church business expo, prayer, a “Sip and Shop” fashion show, a small retail foothold inside ANA Supermarket, and eventually a storefront inside International Market Plaza at 1345 Main Avenue in Fargo.The conversation also explores Zarlee’s work at Sanford while building the business, her goal of creating financial stability and generational wealth, and why she wants entrepreneurship to become a way to support family, churches, widows, orphans, and others. She gives a shoutout to Natalie Sparrow Management and previews Devine Fashionitas’ participation in a Downtown Fargo fashion show at Broadway Square.From fascinators and Liberian country cloth to faith, immigration, customer service, and the grind of building a business from scratch, this episode is a personal look at what it takes to turn conviction into something tangible in Fargo.</p>