How To Build a Business with Staying Power in a Trust Recession with Erin Holt | Ep 421

This was supposed to be a 15-20 minute episode. Turns out Erin has a LOT to say about it.

Today, Erin is giving you a sneaky peek behind the numbers at The Funk’tional Nutritionist, and what those numbers reveal about building a business with real staying power.

She breaks down what it means to build trust as an actual business asset, especially in a market where people are tired of clickbait, overhyped promises, weird DM pitches, and wellness content that feels like nobody brought receipts.

She also explores why consistency is such an unsung hero, why quick wins are not the same as staying power, and why watered-down content is watered-down medicine. Because more eyeballs do not automatically mean more clients, and being trustworthy might matter more than being everywhere.

P.S. What is it actually like inside of FNA? Erin is teaching a 2-day masterclass for practitioners on how to support clients through a woman’s hormonal lifespan. Grab your ticket here!

In this episode:Why Erin had to become a “numbers girly” and what % of 1:1 clients come from the podcastThe 3 questions long-form content gives people the chance to decideWhy hearing crickets, being misunderstood, and getting negative comments are part of being consistentWhat can quickly get sketchy if your message, offer, or identity is still all over the mapThe “C word” that Erin says matters more than any shiny marketing trend, and the power of referrals

Resources mentioned:

Applications for the Fall 2026 cohort of The Funk’tional Nutrition Academy are now open! If you’re ready to become a certified functional health practitioner, apply now.

Manifest Your Health is our neuroscience backed membership designed to help you reconnect with your body, regulate your nervous system, and finally break out of the symptom loop.

Apply to work with us 1:1 here.

Episode 400: 8 Years of Building The Funk’tional Nutrition Podcast: An AMA with Erin Holt

Episode 415: The Healing Timeline: Expectation vs. Reality