Occupancy first, ADR second: revenue management for independents

<p>Revenue managers do not set the price. The guest does, and the rate is just where you move up or down.</p><p>Learn how independent hotels run occupancy, distribution, and forecasting without a brand playbook handed to them.</p><p>In this episode Tim Boersma interviews Rogier Ensel, owner of RevGen and former group revenue director at Cycas, on revenue management for unbranded properties.</p><p>- Run occupancy first and let ADR follow as the measurement up or down</p><p>- Avoid the parity trap you build yourself with Genius and resold discounts</p><p>- Start forecasting small: fill in one day, look back, and do it again</p><p>- Treat pricing as risk management, not a number you decide alone</p><p>A practical playbook for owners and revenue managers pushing margin on their own terms.</p><p>Watch on YouTube: <a href="https://youtu.be/aSkxnRNIC8o">https://youtu.be/aSkxnRNIC8o</a><br />Key takeaways: <a href="https://futureofhospitality.org/episode/occupancy-first-adr-second-revenue-management-for-independents/">https://futureofhospitality.org/episode/occupancy-first-adr-second-revenue-management-for-independents/</a><br />More from The Revenue Playbook: <a href="https://www.youtube.com/playlist?list=PLHwS1iL3BLZA">https://www.youtube.com/playlist?list=PLHwS1iL3BLZA</a></p><p><br /></p><p>Follow The Future of Hospitality for weekly insights into hospitality, hotels, and guest experience.</p><p>Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality</p>