Color With Purpose: From Technique to Artistic Intention | Brooke LeMasters | 2026 NAHA Haircolor Winner | Hair colorist, Educator, and Salon Owner of Bombshell Hair Studio

In this episode, Brooke LeMasters, 2026 NAHA Haircolor Winner, hair colorist, educator, and salon owner of Bombshell Hair Studio, joins us to talk about intentional artistry, brand-building, competition work, and creating color with a stronger point of view.

Brooke talks about building a name through intentional work, client experience, competitions, education, and creative risk. She shares that her brand isn't just a logo or social media presence, but how she approaches consultation, custom formulation, color placement, client care, and the artistic decisions behind the work.

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Key Takeaways:

🔅Your brand is more than your logo - Brooke talks about brand as the way people experience your work. For her, that includes intention, consultation, custom formulas, color placement, scalp massage, hot towels, and making the client feel cared for. The brand is not just what people see online. It is what they feel in the chair.

🔅Intentional work builds trust - Brooke’s approach starts with understanding the client’s life, hair, likes, dislikes, and goals before creating a roadmap with them. That level of intention helps clients feel included, comfortable, and confident in the process.

🔅Custom work can become part of your signature - Brooke shares that she likes working with color lines that allow her to mix from scratch using neutrals and pure pigments. That customization becomes part of the value because clients know the formula and placement were created specifically for them.

🔅Competitions require more than talent - Brooke breaks down how competition work involves planning, practice, models, wigs, wefts, photography, makeup, wardrobe, studio time, equipment, and investment. Winning is not just about having a good idea. It is about understanding the full production behind the image.

🔅Start before it looks perfect - Brooke’s first competition submission was not a major production. She shot it in her salon, did a lot of it herself, and used it to get a feel for the process. The lesson is to start, learn, and build from there instead of waiting until every piece is perfect.

🔅Find people who are better than you - One of Brooke’s strongest pieces of advice is to find someone