
← The Handcrafted Podcast: The Business of making things20 jul · 18 min
Talk Story: Why Storytelling Makes Your Business More Valuable
Talk Story: Why Storytelling Makes Your Business More Valuable
Free Trial Summary: Storytelling is one of the most powerful tools you can use in business. Whether you're selling a product, explaining a design decision, marketing your work, or motivating your team, people connect with and remember stories far more than facts. Instead of simply telling customers what something costs or what you do, build a narrative around why it exists and how it was created. A strong story builds trust, increases perceived value, and gives customers something memor...