The Most Important Thing | ReWire 2049

It's no secret that a lot of Americans and people had a tough year.

In a short period of time, we had to endure a ton of financial pain.

Back in 2021, interest rates on mortgages were at 3-4%.

Cryto, NFTs, cars were selling for over asking.

But within 10 months of time, housing prices went up because of interest rates; they doubled.

The luxury watch industry was out of control.

Rents went up.

If I were a candle maker and my rent went up, I couldn't pass that to my customers.

They'd stop buying candles.

As a business owner, you have to eat that shit.

If you had a rough year, I guarantee you that you learned what matters most to you.

With the rising costs of everything, you probably asked why you fucking bought what you bought.