Live at eduWeb 2026 with Toni Marie Perilli

In this bonus episode recorded live at the eduWeb Summit in Orlando, Dustin chats with Toni Marie Perilli from Fordham University about why retention marketing deserves a seat alongside enrollment and advancement as a core strategy for student success. They explore how institutions can better connect students with the resources, people, and opportunities already available to them by creating more intentional, coordinated communications throughout the student journey. The conversation also examines the balance between automation and authentic human connection, making the case that the future of higher education marketing isn't just about attracting students—it's about helping them thrive, persist, and graduate.