Why Higher Ed Leaders Need a Personal Brand on LinkedIn

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.

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A strong institutional brand matters, but sometimes the most powerful voice belongs to the person leading it. Jerra Toms, Founder & Principal Consultant at Blue Iris Consulting, shares how presidents, deans, and other higher ed leaders can use LinkedIn to build authentic connections with students, alumni, donors, and industry partners.

Jerra breaks down how to create consistent executive content, capture a leader’s authentic voice, and turn everyday interactions into opportunities that strengthen both personal and institutional visibility.

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What We Cover in This Episode

🔘Why personal leadership content can outperform institutional messaging

🔘How busy executives can build a consistent LinkedIn presence

🔘Ways communications teams can capture a leader’s authentic voice

🔘How to find content opportunities in a leader’s existing calendar

🔘Why executive visibility can support enrollment, advancement, and reputation

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