How Tommy Mello Spends $5 Million A Month On Marketing And Tracks Every Dollar | Sara Nay

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Sara Nay is the CEO of Duct Tape Marketing and the author of Unchained. In this episode, Sara and Tommy break down why most contractors rent their marketing instead of owning it, which accounts your agency should never control, why referrals alone stall a home service company around $1 million, how to get found in AI search, and the two fixes to make this week if your marketing feels like chaos.

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-- 🕐 TIMESTAMPS 🕐 --

00:00 - Introduction

02:59 - Tommy Spends $5 Million A Month On Marketing

04:34 - Do You Need More Leads Or A Better Journey?

05:58 - What's Broken About The Agency Model

07:47 - The Accounts You Should Own, Not Rent

08:32 - When The Agency Keeps Your Website

11:41 - Random Acts Of Marketing