Building Brands That Actually Mean Something — with Brian Gore

<p>In this episode of <em>The Hotel Growth Podcast</em>, I sit down with <strong>Brian Gore</strong>— <strong>Group Marketing &amp; Communications Director </strong>at Arora Group —to unpack what <em>real</em> brand building looks like in modern hospitality.</p><p><br></p><p>We cover a lot of ground: </p><p>→ Why luxury hotels must stay authentic in the age of AI </p><p>→ How to turn brand storytelling into commercial growth </p><p>→ The tech shifts marketers <em>can’t afford</em> to ignore in 2025</p><p>→ Why OTAs aren’t the enemy—and how to actually use them strategically </p><p>→ The importance of quick wins when stepping into a new marketing role</p><p><br></p><p>Brian’s worked with brands like Mandarin Oriental, Bulgari, Fairmont, The Set Collection, and Birch—and his perspective is both practical and honest.</p><p><br></p><p>If you care about brand, growth, and doing marketing that actually works—this episode’s for you.</p><p><br></p>