$500 Million Hotel Broker: Why Your Franchise Flag Might Be Capping Your Hotel's Revenue | Chris Kilcullen E90

Chris Kilcullen has spent three decades in hotels, closing more than $500 million in deals as a senior broker at Avison Young. He's also sold franchises, brokered acquisitions for a REIT, and now built his own hotel concept, so he's seen the flag question from every angle. In this episode, he and Michael dig into the real math: why a commodity economy hotel can lose 30 to 40 percent of its value the moment it drops its brand, and why a well-positioned independent or boutique property can out-...