Building AI Trust to Improve Book Discoverability with Meg Casebolt - #352

Matty Dalrymple talks with Meg Casebolt about BUILDING AI TRUST TO IMPROVE BOOK DISCOVERABILITY, including how AI tools are changing book discovery, why keywords need support from consistent online signals, the value of relevant links and reader recommendations, and why sustained marketing builds more trust than a short promotional spike. Meg also discusses using tropes and trend research to clarify what makes a book distinctive without sanding away the creative edges that make it memorable.

Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts

Show notes at https://theindyauthor.substack.com/ (subscribers get exclusive content)

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Meg Casebolt is a romance author, AI discoverability strategist, founder of Love At First Search, creator of Happily Ever Indie, and co-host of the First Dates & Soulmates podcast.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.