Social Media Content Creation Pt. 2 with Emily Ellis

In this episode of the Insurance Perspectives podcast, host Jeff White continues the three-part series on social media content creation with Emily Ellis of YMI Insurance. Emily walks the audience through YMI's content philosophy — community-first, face-forward, minimal insurance jargon — and shares campaigns that have worked best. She also gets candid about what flopped, why AI-generated content turns people off instantly, and why her best advice for any agency is the same thing she learned t...