Social Media Content Creation Pt. 1 with Matt Layson

In this episode of the Insurance Perspectives Podcast, Jeff White, HawkSoft's social media manager, kicks off a three-part series on social media content creation. Matt Larson, President of Cal Rose Insurance in Everett, Washington, joins the podcast to talk about his content strategy, advice for fellow agents and more. What started as a way to tell people he was "insurance guy" turned into a full content strategy that has generated real leads, built genuine community trust, and made him one ...