Culture as Your Ultimate Major Gifts Strategy

If you vanished tomorrow, would anyone else in your building

know how to talk about a donor with warmth?

I've watched two organizations, same size, same budget, same tactics. One had a major gift officer carrying every donor relationship alone. The other had a program director who told donor stories unprompted, because she'd been invited to sit in on a visit once and it stuck.

Same resources. Completely different trajectory.

On this week's episode of The Intentional Fundraiser, I dig into what a real culture of philanthropy looks like, why it might be your most important major gifts strategy, and one small internal campaign you can try this month.

What would change at your organization if donor relationships weren't yours alone to carry?

Listen to this episode and share it with someone on your leadership team.

More from Tammy Zonker

Author of Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Impact

Founder of Fundraising Transformed

President of Modern Institute for Charitable Giving

Book Tammy to Keynote Your Next Event