Behind the Scenes: Using AI to Build a Real Business in Real Time (JWP125)

<p>Most people using AI are re-writing emails or summarising documents. That's fine. But this episode is about something different — using Claude as a daily operational co-pilot to actually build things.</p>

<p>Over the last week and a half I built two separate marketing funnels from scratch. One organic, one paid. Different audiences, different entry points, different conversion paths. I'm not a software developer. I'm a podcast host running a productised consulting business from Byron Bay, whilst homeschooling three kids.</p>

<p>Every time I hit a wall — a WordPress setting I didn't understand, a DNS record I was terrified to touch, a ConvertKit automation I couldn't figure out, a Linkedin Ad setting I didn't understand — I took a screenshot, sent it to Claude, and got unstuck in minutes.</p>

<p>That's the episode. Not theory. Not a tutorial. What this actually looks like in practice.</p>

<p><strong>What's covered:</strong></p>

<ul>

<li>The two-funnel structure: organic (podcast + Apollo cold email → lead magnet → nurture sequence) and paid (LinkedIn ads → dedicated landing page → free discovery call)</li>

<li>The "screenshot workflow" — the simplest way to use AI when you're stuck in an unfamiliar tool</li>

<li>Building a lead magnet page in WordPress with no prior experience</li>

<li>Creating a five-email nurture sequence in ConvertKit, including the automation logic</li>

<li>The DNS records moment — being told exactly which one not to touch, and why</li>

<li>Designing ad creative in Canva, setting up audience targeting, and building the landing page for paid traffic</li>