The Truth About GLP-1s, Menopause, And Female Founders (Rebecca Oliver-Mooney)

Rebecca Oliver-Mooney joins James Smith for a conversation that starts with a left-handed can and ends up somewhere far more uncomfortable. Founder of the Raising The Glass network and a drinks industry buyer who has sat on the other side of the table from hundreds of challenger brands, Rebecca explains why most founders put half their message where the shelf will hide it, why GLP-1s are about to reshape what food and drink gets made, and why menopause is the category nobody has been willing to build for yet.

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She explains:

◼️ Why retailers cover the bottom half of your packaging, and what belongs up top

◼️ What GLP-1s actually do to appetite, and why the shame is the bigger problem

◼️ Why menopause is the next outcome-led category in food and drink

Chapters:

00:00 Intro