How a Beauty Boss Made $27M Under the Radar — Tracy Holland

Less than 1% of people in the US are doing it. Tracy Holland's company did $27 million with it in two years. All you need is a phone.

Jason Marc Campbell sits down with Tracy Holland, co-founder of Hatch Beauty, which she built from zero to nearly $100 million a year in revenue fully self-funded before selling to private equity and then to a strategic buyer. Tracy breaks down why live stream selling is the biggest untapped opportunity right now, the pricing mistake that kills new brands, why she spotted a hand sanitizer trend in 2008 and got it into Trader Joe's in 90 days, and the two people every founder needs sitting next to them from day one.

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👂Listen out for:

Why you should never lower your price to compete

Under promise and over deliver as a business model

Your supply chain partner is your real bank

What waiting tables teaches you about selling

Live stream selling and why almost nobody is doing it

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