Ep. 51 | The Marketing Channels Winning Right Now

<p>What’s working in performance media right now, and what are brands still getting wrong in customer acquisition?</p><p>In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Justin Jump sit down with Chelsea Denning, VP of Performance Media at Ignite Media Group, to talk about the evolution of performance marketing, the channels driving results today, and why compliance, trust, and long-term brand protection matter more than ever.</p><p>The conversation covers Chelsea’s background in performance marketing, the role of email and Meta in today’s acquisition strategies, how brands should think about onboarding and customer growth, and what separates sustainable media buying from risky short-term tactics. They also get into women in the industry, leadership, work-life balance, and how consumer behavior keeps shifting across social and digital platforms.</p><p>If you work in lead generation, paid media, insurance, home services, customer acquisition, or sales experience, this episode is packed with relevant perspective.</p><p>Subscribe for more conversations on lead gen, sales, compliance, media buying, customer acquisition, and the future of performance marketing.</p><p><br></p><p>Chelsea Denning is a seasoned performance marketing executive known for customer acquisition strategy, cross-channel media expertise, and a leadership style that combines strong results with integrity and long-term brand thinking.</p><p><br></p><p>#JuiceConsumerDirect #PerformanceMarketing #ChelseaDenning #CustomerAcquisition #PaidMedia #LeadGeneration</p><p>00:00 Intro and welcoming Chelsea Denning</p><p>00:31 Chelsea’s background in performance marketing</p><p>03:19 Craigslist, early digital marketing, and how things used to work</p><p>05:03 Why email still continues to produce</p><p>06:01 Surfing, beach life, and mental clarity outside of work</p><p>08:30 Being recognized by LinkUnite</p><p>11:08 Supporting women in the industry</p><p>13:58 Chelsea’s role at Ignite Media Group</p><p>15:03 The biggest changes in performance marketing right now</p><p>16:15 What brands are still getting wrong in customer acquisition</p><p>17:46 Verticals seeing strong results right now</p><p>19:11 Which marketing channels are outperforming</p><p>20:06 Inboxing, deliverability, and what that means</p><p>21:14 Meta, social traffic, and platform dominance</p><p>22:16 Compliance and why it has to lead strategy</p><p>24:29 Protecting brands while still driving growth</p><p>24:55 Balancing aggressive growth with long-term brand trust</p><p>26:12 Career stories, creative offers, and unexpected results</p><p>28:13 Retargeting, supplements, and how ads follow consumers</p><p>29:39 Buying products from ads and shifting consumer behavior</p><p>31:02 Conferences, LeadCon, and Affiliate Summit</p><p>32:35 Final thoughts, event invite, and outro</p>