Five things your SEO company is missing that cost you cases (Ep. 181)

On this episode, host Darren Wurz explains why investing heavily in SEO does not necessarily translate into more signed cases. The central message from this episode is simple: more traffic through a broken conversion process only creates more wasted traffic. Law firms need to optimize the entire journey from being discovered online to becoming a paying client.

Darren discusses:

Why law firms must think beyond Google rankings?

The importance of clear positioning and niching down on a website.

High value KPIs you should be tracking.

Why your website must show visitors the next action.

H0w to create content from existing client questions.

Resources:

Profit First – Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz (Book)

Walking to Destiny: 11 Actions An Owner Must Take to Rapidly Grow Value & Unlock Wealth by Christopher M. Snider (Book)

Law Firm Financial Reporting Template Pack (Exclusive content)

Law Firm Profitability Assessment