EP93 Targeting the LLMs and AI - your website should feed the monster

Send us Fan Mail You can’t rely on “I’ll believe it when I see it” anymore, and that single shift changes everything about crisis communication. When AI can generate convincing text, images, and video in minutes, your website stops being a nice-to-have and becomes a core piece of brand defense, public trust, and operational resilience. We sit down with Wes Towers, a digital marketing and website expert joining us from Melbourne, Australia to map out what’s changing and what still works. We t...