EP86 Orange County black swan incident with PIO Greg Barta, Part 2

Send us Fan Mail When a chemical incident triggers the evacuation of tens of thousands of residents, communications stops being a “nice to have” and becomes operational. We’re back with Greg Barta, Public Information Officer for the Orange County Fire Authority, to dig into the nuts and bolts of crisis communication that most people never see: where to stage a press conference, how to set the tone, and the subtle skill of knowing when it’s time to end Q&A before it turns into a loop of re...