2598: 5 Ways OTT Salespeople Lie to You

Everybody wants to sell you streaming TV advertising. But what are you actually buying? Rich Harshaw exposes five OTT sales pitches that can mislead contractors, plus the truth about free commercials. Learn what to ask about lead generation, blended CPMs, premium inventory, attribution, and commissions before spending another marketing dollar. Get a smarter strategy for reaching homeowners and building recognition.