← The Live Music Industry Podcast6 jul · 1 u 15 min
#43 - The AI Playbook for Booking & Marketing Shows
<p>After a popular fireside chat at NIVA a few weeks ago, Matt Ford and Pat Hannigan, Co-Founder & CTO of <a href="https://www.hive.co/" rel="noopener">Hive</a>, sat down to continue the conversation around one of the biggest topics shaping live events today: AI.</p><p><br></p><p>In this episode, Matt and Pat talk about how AI is moving beyond the hype and into the day-to-day workflows that help live event teams save time, make smarter decisions, and sell more tickets.</p><p><br></p><p>They cover everything from Hive's new AI-powered Marketing Assistants to Prism's MCP server and Insights, plus where AI fits (and doesn't) in the future of live events.</p><p>In this episode, you'll learn:</p><ul><li><p>How Hive's AI Marketing Assistants help teams automate campaigns without losing the human touch</p></li><li><p>Why "default good marketing" is becoming the new standard for venues and promoters</p></li><li><p>How AI is improving booking decisions with better data—not replacing instinct</p></li><li><p>How Prism's MCP server connects AI directly to your event data and workflows</p></li><li><p>Why verified ticketing data is changing the way promoters evaluate shows</p></li><li><p>Where AI still falls short and why humans remain essential to great live events</p></li></ul><p>Whether you're booking shows, building marketing campaigns, or simply trying to understand where AI is headed, this conversation is packed with practical insights you can apply today.</p><p><br></p><p><strong>Episode Time Stamps:</strong></p><p><strong>(6:45) From AI Firehose to Hive's Marketing Assistants</strong> How Hive evolved from simple AI chat tools to marketing assistants built into real workflows.</p><p><strong>(17:30) What the Assistants Actually Do</strong> Real campaign examples, how assistants draft marketing, and why human review still matters.</p><p><strong>(24:40) Default Good Marketing</strong> Why personalized marketing wins, and how AI makes it practical for lean teams.</p><p><strong>(36:40) How Hive Uses AI Behind the Scenes</strong> Why AI is a tool—not a replacement—and how Hive balances speed with reliability.</p><p><strong>(45:20) Daily AI Workflows & Prism's MCP</strong> Using AI for everyday work, Prism's MCP server, and faster contract reviews.</p><p><strong>(56:00) Prism Insights & Smarter Booking Decisions</strong> How verified ticketing data helps promoters make better booking decisions.</p><p><strong>(1:03:05) The Future of AI in Live Events</strong> AI's limits, smarter booking tools, and why the future is human + AI.</p><p><br>Please share this with anyone that might be interested in the topics, links below to subscribe and stay in the loop with the podcast and Prism:</p><p>Subscribe <a href="www.prism.fm/podcast/" target="_blank" rel="ugc noopener noreferrer">here</a></p><p>More on<a href="www.prism.fm" target="_blank" rel="ugc noopener noreferrer"> Prism</a></p><p>Follow us on Instagram (<a href="www.instagram.com/prismfm" target="_blank" rel="ugc noopener noreferrer">@prismfm</a>)</p><p>Follow us on LinkedIn (<a href="https://www.linkedin.com/company/prism-fm/" target="_blank" rel="ugc noopener noreferrer">here</a>)</p><p>Meet the Podcast Host/CEO of Prism -<a href="https://www.linkedin.com/in/mford3" target="_blank" rel="ugc noopener noreferrer">Matt Ford</a></p><p>Opening Music - <a href="https://open.spotify.com/track/0jD6mIhjUdWPDaXKPoKHDK?si=8e080025105f44fd" target="_blank" rel="ugc noopener noreferrer">Banana Bread - Layton.rx</a> (Prism engineer!)</p>
podlinkr.com/the-live-music-industry-podcast/787600891716389
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