From Small Local to Big Global: Jelly Belly Creator Tells His Story

What does it take to turn a local idea into a nationwide phenomenon? In this episode, Gordon and Corey kick off a summer series exploring products that started small and went big with the right marketing. Their guest is David Klein, creator of Jelly Belly, who reveals how an $800 investment and some unconventional tactics helped transform a tiny candy into a global brand. Gordon & Corey unpack the marketing lessons every local business can learn about publicity, storytelling, and punching above your weight.