
← The Local Marketing Trends Podcast30 mrt · 32 min
The 'Antichrist' Returns With a Message about Google's Grip on SMBs
The 'Antichrist' Returns With a Message about Google's Grip on SMBs
Agency owner Jessica Reyna returns to the show for a third time with a no-holds-barred look at what actually drives results in local advertising. From dismantling the “last-click” obsession to exposing how businesses get trapped by platforms like Google, she challenges conventional wisdom with sharp, practical insights. Expect a surprise at the end, when Gordon grills her on which traditional forms of media she still buys.