The Marketer's Exit

← The Marketer's Exit30 sep · 51 min

Why Connor Lewis Almost Quit in Year One, and What Got Him to $1.3M (Ep. 33)

Why Connor Lewis Almost Quit in Year One, and What Got Him to $1.3M (Ep. 33)30 sep51 min

<p>Connor Lewis&#39;s revenue has gone from $114K in year one to $448K, to $858K, to pacing $1.3M in year four. What the numbers do not show is the year he was crying at Christmas, barely making rent in Boston, and seriously applying for creative director roles because he thought he had made a mistake. His then-girlfriend talked him out of it. He is glad she did. This episode covers all four years.</p><p><br></p><p>0:00 – Intro</p><p>4:47 – From video intern to a team of three at Predictive Index and the layoff that started everything</p><p>8:06 – Going all in on a $10K severance check with no sales skills and no LinkedIn presence</p><p>13:57 – Year one rock bottom: $70K revenue, 60-hour weeks, and applying for jobs at Christmas</p><p>17:22 – The pricing evolution and why Tas immediately told him $40K starting price was still too low</p><p>19:13 – What the full Studio Lewis deliverable actually looks like for a $40K engagement</p><p>25:09 – The workshop: $5K to start, applied as a credit, 60% close rate, and why it changed everything</p><p>29:09 – Choosing project-based over retainer and building an offboarding engine that drives renewals</p><p>40:24 – Iris, the first full-time hire, and what Connor does now instead of running shoots himself</p><p>43:05 – The $30K project that was never used, the on-set disaster, and the client who came back</p><p><br></p><p>#FreelanceMarketing #VideoMarketing #SoloFounder</p><p><br></p><p><strong>Connect with the hosts:</strong></p><ul><li> Tim Davidson – linkedin.com/in/tadavidson41</li><li> Tas Bober – linkedin.com/in/tasbober</li><li> The Marketer&#39;s Exit – themarketersexit.com</li></ul>