#103- The Right Way To Run Paid Marketing For Your Multi-location Business

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In this episode, Marissa breaks down the strategy behind successful paid advertising and why most campaign problems start long before ads ever go live.

◼️ Why solving customer problems beats promoting your business

◼️ How to localise campaigns while keeping one strong brand

◼️ Why conversions matter more than clicks and impressions

Timestamps:

00:00:00 Introduction

00:01:08 Principle 1 – Solve Customer Problems

00:02:02 Principle 2 – Every Location Is Different