Julie Campbell – Instagrowth for Massage Therapists

In this episode, Gael sits down with business coach, AI developer, and former massage therapist Julie Campbell to simplify the path to Instagram success for wellness providers. From choosing the right content formats to making Reels feel less intimidating, Julie breaks down the practical steps that help massage therapists grow their audience and turn followers into real booked appointments.

Whether you’re brand new to Instagram or you’ve tried posting without results, this episode will help you understand what works, what to avoid, and how to create a consistent, sustainable marketing routine that actually brings in clients. You’ll walk away with clarity, confidence, and simple strategies you can start using immediately.

Julie Campbell is the founder of The Aligned Practice and a former massage therapist who built her own successful private practice before transitioning into coaching. After years of learning business skills the hard way, she now helps massage therapists and wellness providers grow with ease using soulful strategy, smart systems, and practical tools like AI. Her Instagram expertise comes from rebuilding her own account from low engagement to thousands of aligned followers while booking a consistent stream of clients.

Key Topics Covered

Julie’s Journey from Massage Therapist to Business Coach

Why Instagram Works Especially Well for Massage Therapists

A Simple Posting Strategy: Reels, Images, and Carousels

Making Reels Less Intimidating and More Authentic

Using AI Tools to Brainstorm Content

Hashtag Strategies That Actually Help

How to Use Instagram Stories to Fill Your Schedule

The Power of Consistency and Repetition in Marketing