
← The Master Your Business Podcast7 jul · 12 min
The Compliance Mistake Keeping Cybersecurity Founders Stuck
<p>Your phone's ringing with NIS2 and DORA enquiries, your calendar's full to October, and it finally feels like the growth you've been working for. </p><p></p><p>So why do the busiest cybersecurity founders keep ending up the most stuck? </p><p></p><p>In this episode, business growth strategist Deirdre Martin takes you back to the Klondike gold rush of 1896 to reveal what compliance-led growth does to your pricing, pipeline, and freedom, and why the founders who come out of this wave ahead are having a completely different conversation with their clients. </p><p></p><p>You'll learn the three hidden costs of chasing compliance work, the one question that turns a certification project into a long-term client, and how to use the rush without being used by it.</p><p><br />For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: <a rel="noopener noreferrer nofollow" href="https://www.deirdremartin.ie/blog" target="_blank">https://www.deirdremartin.ie/blog</a></p>