Episode 834: Wednesday Weekly Win Breakthrough of the Year: How Chanelle Jefferson Built a Multiple 6-Figure Fine Art Business and Sold-Out Retreats in Portugal

Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.

Today, Jenni is live in the studio with none other than the Next Level "Breakthrough of the Year" winner, Chanelle Jefferson. Every year at Business by Design Live, a handful of finalists take the stage to share their massive transformations in a five-minute, TED-Talk-style presentation. The live audience votes, and Chanelle took home the top honor along with a $20,000 cash prize. Why? Because she completely revolutionized how artists sell their work, choosing to step off the exhausting, traditional hamster wheel of hoping and praying at gallery shows to build an incredibly intentional, highly profitable digital machine.

Chanelle opens up about her raw journey from running a chaotic, all-consuming $300k service business with zero profit, zero structure, and a team member she had to babysit, to finding true alignment. She reveals how she looked her numbers in the eye, restructured her entire business model using the core principles of Business by Design, and built a sustainable, multiple six-figure ecosystem with a consistent 40% to 50% profit margin - plus so much more!

This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches, to building audiences and scaling systems, every conversation reveals the mechanics of what actually creates growth in a digital business. Because when you see someone just a few steps ahead of what you're doing, something powerful happens.

James's biggest free training of the year is right around the corner… The Business Breakthrough Experience - and the first live training kicks off TOMORROW, June 11th.

And leading up to it, we're creating even more opportunities for you to get the coaching, clarity, and momentum your business truly deserves.

We've been hosting a special series of live panels featuring incredible Digital CEOs—like Chanelle—who are in it, doing it, and ready to share what's actually working right now.

These aren't just sit-back-and-watch sessions…

You'll be able to join us live on Zoom, ask your questions, and get real-time coaching from experts who have been exactly where you are.

And the best way to make sure you don't mis