Artist Manager on Viral Syncs and the State of Music Marketing

This week on the New Music Business podcast, Ari sits down with Laurie Lee Boutet, artist manager at Wednesday Management and manager of the chart-topping Canadian rock band The Beaches.

Laurie shares the incredible story behind The Beaches' explosive rise following their breakout sync placement in Off Campus, why viral TikToks aren't enough anymore, and how artists can build lasting careers by creating cultural moments and not just chasing algorithms.

Follow Laurie Lee:

https://www.instagram.com/laurieleeboutet/

https://www.wednesdaymgmt.com/

Check out Ari’s Take:

https://aristake.com

05:21 Why Viral TikToks Don't Work Like They Used To

08:00 The Sync That Changed Everything

12:50 From 18,000 to 1 Million Streams a Day

18:42 TikTok vs. Instagram: Where Artists Should Focus

24:44 Should Indie Artists Skip Music Videos?