The Unauthorized AI Remix Became a Global Hit, How This Label Dealt With It

This week on the New Music Business podcast, Ari sits down with Adam Gross, the president of Ineffable Records. Adam founded Ineffable Records in 2019 and later became a co-owner of Ineffable Music Group, now Billboard’s top independent reggae label for six consecutive years. Ineffable works with artists such as Stick Figure, Collie Buddz, Protoje, The Elovaters, and O.A.R., and many more.

In this episode, they discuss the recent unauthorized viral AI remixes of Stick Figure’s song “Angels Above Me.” At its peak, the unauthorized remix was #2 on the global Shazam charts and reached #1 on several different iTunes charts across Europe. They discuss the legal challenges of unauthorized AI remixes, the ethical considerations, and how the story led to a David Guetta x Alok version surfacing. Adam discusses the operational reality of dealing with this in real time, and how strategy to combat unauthorized AI remixes changes everyday.

Follow Adam Gross:

https://www.instagram.com/adam.g.r.o.s.s/

https://www.linkedin.com/in/adamgross2018/

Check out Stick Figure:

https://stickfigure.com/

https://www.instagram.com/stickfiguremusic/

Chapters

05:07 Navigating Copyright in the Age of AI

10:03 The Bootleg Remix Phenomenon

14:58 The Role of Labels and Distributors