They Were Ready to Donate. . . . Then This Happened!

Send us Fan Mail How can nonprofits improve donation conversion without losing sight of the donor relationship? During Day 3 of Nonprofit Power Week with Bloomerang, Kirsten Wantland examined what happens when someone is ready to give . . and what can still get in the way! Kirsten starts with a deceptively simple move: record how each donation came in. A supporter who has given digitally seven times may respond differently to a direct mail appeal than someone who regularly returns a mailed gi...