The Online Hustle Podcast

← The Online Hustle Podcast21 apr · 46 min

S3 E6 The Amazon scaling mistake costing you organic rank and sales

S3 E6 The Amazon scaling mistake costing you organic rank and sales21 apr46 min

In this episode of the Online Hustle Podcast, AVASK sits down with Destaney Wishon, CEO of BTR Media to uncover what truly drives scalable growth on Amazon. While many e-commerce sellers obsess over Return on Ad Spend (ROAS), Destaney explains why this single metric can be highly misleading and detrimental to long-term organic ranking. She breaks down the evolving Amazon advertising landscape, emphasizing that basic keyword optimization is now merely table stakes for sellers. Inst...