S3 E5 Optimising Ecommerce Brands for AI and Amazon Rufus

AI shopping assistants like Amazon's Rufus are fundamentally changing how customers discover and buy products, shifting power from search to AI. Andri Sadlak breaks down the rapid rise of agentic commerce, explaining why consumers increasingly trust AI tools over traditional marketplaces for purchase recommendations. We explore crucial data, including how shoppers using Rufus convert at a staggering 36%, and why small businesses are currently lagging in Generative Engine Optimisation (GEO) ...