Episode 103: I fired my best agent | The Ginther Group

<p>Blake Ginther built the Ginther Group in Winston-Salem, NC into a 16-agent team closing 388 units and $138M a year — but getting there meant surviving two failed Director of Sales hires, including promoting his own top producer only to watch it fall apart. This week on The OT, Blake breaks down what actually went wrong, why he now runs three coaches instead of one director, and how his ISA team sets 40 appointments a week off PPC and Google leads that can take up to 18 months to close. We also get into his &quot;Four Ps&quot; listing appointment framework, the &quot;three-headed monster&quot; that determines whether a home sells, and why he thinks most teams get stuck in what he calls &quot;no man&#39;s land.&quot;</p><p><strong>In this episode:</strong></p><ul><li>The 2 Director of Sales hires that failed — and what he&#39;d do differently</li><li>Why his team runs 3 coaches instead of 1 director of sales</li><li>The layups/mid-range/deep-threes framework for managing ISA workload</li><li>How long a PPC lead actually takes to close (hint: longer than you think)</li><li>The &quot;Four Ps&quot; and &quot;Three-Headed Monster&quot; frameworks for every listing appointment</li><li>Why 6-19 agents might be the hardest team size to run</li></ul><p>🎧 New episodes of The OT drop weekly. Join live every Tuesday at 12PM PST at onlyforteams.com.</p><p></p>