The Harder It Is, The Better

Corey shares how he moved from marketing into coding, why he still keeps technical co-founders on some products, and how he thinks about balancing services, software, and content. The group also digs into AEO, paid ads, churn in productized services, and why manual customer research still matters.

Timestamps:

00:00 - Intro

02:20 - Corey Haines and Conversion Factory

04:33 - Does everyone still need a technical co-founder?

06:21 - How Corey went from marketing to coding

10:08 - TrueList, Magister, and Corey’s other products

13:01 - Running several products instead of betting on one

15:26 - Building a business around a personal brand

17:33 - How AI changes testing ideas and building products

20:58 - Automated testing across 30 repos

24:50 - Spreading the risk across multiple products