The Truth About Protein, Fitness & Behavior Change | Maxime Sigouin

PlantWhys Podcast host Ali Essig interviews plant-based coach Maxime Sigouin of Mavy Wellness, author of Forever Fit, who has helped nearly 1,300 clients through coaching and about 5,000 with his book and content. They discuss why successful change requires strong commitment, starting imperfectly, and avoiding perfectionism and “all-or-nothing” thinking. Maxime emphasizes sustainable training by meeting people at their level, progressing workouts to avoid plateaus, and building identity-based habits. For body recomposition and weight loss, he simplifies nutrition to calories and protein, prioritizing higher-protein plant foods (tofu, tempeh, legumes, grains) and using practical meal structures and tracking options (meal plans, guidelines, or food tracking). They address emotional eating, flexibility (“win the next meal/workout”), over-exercising, menopause patience, and Maxim’s journey to veganism, including caregiving for a partner with cancer and how it shaped his business.

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