Persistence Over Perfection: Building VMI Sports with Tom Reilly

Send us Fan Mail What does it actually take to build something that lasts? I sat down with Tom Reilly, one of the founders of VMI Sports, for a conversation about supplements, entrepreneurship, and the one thing he believes matters more than getting everything right: persistence. We get into the story behind VMI, the intention behind their formulas, the explosion of creatine, and why Tom describes VMI as a “supplement company that markets, not a marketing company that supplements.” For him, i...