When Scaling Google Ads Back Is the Right Move | EP 132

<p>In Episode 132, we talk about what happens when a Google Ads account needs to scale down instead of scale up — and why clients sometimes expect performance to stay exactly the same after a significant budget reduction.Timestamps03:09 Why Google Ads accounts don&#39;t always grow in a straight line</p><p>04:57 When reducing budget is actually the responsible move</p><p>06:35 Why cutting spend can reduce total lead volume even when efficiency improves</p><p>07:38 The difference between efficiency and total revenue</p><p>08:50 Why you can&#39;t always cut 25% of the budget and expect 100% of the previous resultsGene &amp; Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave</p>